SD Evolution. It doesn’t say FITNESS. It doesn’t say PERSONAL TRAINING. Nothing about it screams HEALTH AND WELLNESS. So if it doesn’t directly tell the consumer who we are, isn’t it bad branding? I guess that’s up to the opinion of the person answering the question. But I can tell you why our name is what it is, and what it means to us.
I’ll start with the easy stuff.. “SD”. Most people thought it stood for San Diego, where we started the business. It’s really Scutnik Daniele (our last names), but it also seemed clever that it was the same initials as San Diego, so we ran with it. That part doesn’t go much deeper. That was just our personal touch to “The Evolution”.
The Evolution is where we derive our passion for what we do. By definition, Evolution is the gradual development of something, especially from a simple to a more complex form. So by definition alone, the Evolution is what we do. We are taking something simple, something basic, and making it more complex. We are taking your present physical condition, and elevating it to the level you wish to achieve.
I was a nerd growing up and loved watching Dragon Ball Z. For those not familiar, it was basically a show about jacked cartoons characters who trained all day to evolve into their next form, and become more powerful to fight their enemies. There was more of a story to it, but that about sums it up haha. But throughout my life, whether it was during sports, or later on more towards the present time now, I love the concept of working your ass off to evolve into a better form. Whether that’s your body, or your athletic abilities, hard work creates a better product.
This is what we are so passionate about! Not only with ourselves, but being able to build programs to take our client’s goals and make them a reality. Everybody needs a plan. Everyone needs a plan with science and experience behind it. And nothing makes us happier than creating a plan and seeing our clients dominate it, taking their progress as far as they can, EVOLVING. Taking something simple to a more complex form. It’s passion. It’s blood, sweat, and tears. It’s perseverance. It’s fighting to achieve your goals and overcoming whatever obstacles get in your way. We try, we fail, we continue, we grow and learn. EVOLVE.
When we came up with our concept, Alessandra and I knew the name would be crucial to our success. But we took a risk and we did something different. We chose to go with something that made a lot of sense to us, and decided to teach it to others. SD Evolution. Better Your Body. Better Your Mind. Evolve. Join the Evolution!
Until next time,