The SD Evolution


JCS Fitness and Fit Girl Moves were the two names we created to start each of our fitness ventures. It wasn’t until recently that we came up with the idea to combine these two entities into one. We had intended to take our time building a new brand together as we networked with people in this new area (San Diego). We were talking on the drive into work at the corporate gym we were employed at, about how good this was going to be and how we needed to make sure we didn’t take the foot off the gas pedal with this. It was only the beginning of an idea, but we knew it was going to be something great. We love what we do, don’t get us wrong, but there was something different about this idea. It created a new level of excitement that we haven’t had in a while. The whole thing just felt right.

Then the irony came… Within an hour of walking in the door at work, we were told that we could not continue with what we were doing. Another club manager had reported what we were doing to the HR department and they deemed it in violation of a non-compete clause. They told us that it needed to be ended immediately or we would no longer be allowed to work there.

So we were at a cross-road. Do we keep the security of working for someone else, or take a leap and begin the dream that we both were so excited to chase. We both knew what we wanted to do, but were we ready? California is an expensive place to live.. What about bills, food (which Josh eats A LOT of), and the every day expenses? What if this failed?

You see, that’s the beauty of taking a leap. It’s exciting- you have no idea what’s going to happen next but you are excited to take that chance and take an idea as far as you can. Life isn’t about staying in your comfort zone. You need to take chances to be successful. Risks are always involved with that, and you have to ask yourself if the reward is going to outweigh the risk. In this instance, we believe it is. How long can you put off chasing a dream? We decided that staying there would just be buying more time. Therefore, we decided to work towards our own dreams instead of chasing someone else’s.

Later that day, we spent countless hours building a new website, creating social media accounts, and building a plan to move forward full force with SD Evolution and everything that we were going to offer. They may not have realized it that day, but they presented us with a choice that turned into a life-altering decision. They assumed that we would squash the entire idea and go back to work the next day. Well, we didn’t. We took that as even more motivation to put into our project.

With the immediate support from our friends and family, our confidence is extremely high. We know that this will work. With our combined skill-sets and talents, we have all the tools to be successful. So we’d like to take this time to thank you guys. Whether you’re one of our friends, family, or just somebody who checked out one of our pages and are reading this blog… Thank you.

Stay tuned to watch the evolution continue!